10 Marketing Ideas to Boost Your Restaurant’s Popularity

Social Media Presence

It’s common for restaurants to have social media profiles these days. But the real key is maintaining a presence on social media. Interact with customers, post new photos and build a community that feel connected and loyal to your business

Competitions

Linking almost perfectly with social media are competitions. Ask your customers to post their favorite photos of your establishment for rewards. Be creative and you can generate free publicity while also increasing your reputation with customers. Who doesn’t love prizes, after all?

Google+

Creating a Google+ account is imperative to getting your business easily found through Google search. Since Google’s search engine is the most popular in the world, you’ll definitely want to make it easier for Google to find you. Registering your business to your Google+ account makes your business more visible to others.

Advertise

Speaking of Google, you can pay for targeted adverts. If you do decide to do this, ensure you know who your target audience is, where they are located and what type of key words are sure to grab their attention. 

Deliver

Does your restaurant deliver? If not, it’s beneficial to partner with delivery services that are popular in your area. Having your company listed on the website of a popular delivery business can net you some extra orders and can earn you new customers.

Blog

Starting a blog is a great way to increase your reputation (as long as you put out new content often) while also creating more interest in your business. If you can’t start your own, it also helps to reach out to food bloggers and invite them to try out your restaurant. Their review will encourage new customers to visit your restaurant.

Instagram Photos

We live in a digital age where reaching millennials (and let’s face it, adults, too) is most effective via mobile devices. Instagram is now becoming one of the quickest ways for restaurants to get popular. Make sure your dishes stand out and you take great photos to make mouths water.

List everywhere

Make sure your restaurant is listed on as many restaurant-related websites as possible. Zomato, Yelp, Foursquare and more are great for making sure people find your business easily. Ensure all your details are correct and that you check those profiles regularly to respond to any feedback that may be outstanding. 

Online Menu

In conjunction with listing your business in as many places as possible, ensure that an online menu is available in as many places as possible. If you’re generating all that hype, let people see what you’re serving so that they have the most convenient experience possible. 

Mailing list

Create a mailing list of your most loyal customers and anyone who has signed up on your website. Share deals, discounts, new menu items, ideas, polls and anything else you can to grow your customer base or engage with your current patrons.